2nd Folio

Another option for G Wiz

For my G Wiz brief another idea came to mind that I just had to scribble out.  This could work alongside the print campaign or it could stand alone.  Staying with the "adapting's fun" strategy and the fact that G Wiz cars are light and entertaining to drive, I felt a better way of demonstrating this would be by staging a fun fair - or as I've called it here, a carnival.  This would work for a number of reasons.

1.  G Wiz cars are basically a London thing.  What better way to touch the hearts of Londoners than by showing them a congestion busting contraption in one of their favorite parks?

2.  At the event there will be the option of test driving one of the cars, thus streamlining the purchasing process.

3.  What better way of demonstrating how light and nippy these vehicles are than by giving families a very good excuse to get in them and be whirled around?

As you can see pretty much every theme park ride created can be made into a G Wiz version.  O.K I'm no engineer but if it's possible to use the car's actual chassis for rides then that can only be a good thing.  For a good first impression, the adrenaline caused by being whirled around within said contraption should suffice.

Then to promote the carnival I thought of some alternative posters.  These ones have 3D elements that move with the wind.  Pretty straight forward really.  Provided they are in a suitably windy location (consult the met office), the various rides will spin happily whilst enticing punters to the "G Wiz Carnival" and reminding them of how much fun adapting can be.

5 Fun Ideas

Minis

This was prompted by the advice I found on Tony Cullingham's watford website. 

1st Folio

 n.b. the tin foil is meant to represent a mirrored surface, thus placing one's own youthful face within the advert.